Note, circa 2013: This review from 2005 is interesting, as Red Eye Platinum is my current favourite among energy drinks. It's almost exclusively available at supermarkets only, warm from the "lifestyle drinks" shelves. I have occasionally found it in truck stops and convenience stores, but it's strangely rare for a drink that's got non-exclusive supermarket distribution. Now, back to 2005:
It looks pretty much the same as all the other "mild" types of Red Eye. This particular bottle was slightly warmer than the optimal drinking temperature, resulting in the usual spray of tiny bubbles manifesting themselves as massive bubbles instead.
It smells strongly chemical, even to the extent of reminding me of a cleaning product. Like most Red Eye variations, there's a strong scent of sweetness, but it's hard to put a finger (or nostril) on what the actual smell is.
It's sweet, and slightly fruity. Again, I can't define the actual fruit, but there's a definite fruitiness to it. Possibly peach or apricot, but without the furriness usually associated therewith. It should be noted that this stuff tastes quite vile when it's warm, quite akin to lawn clippings.
Very little aftertaste. It has the same chemical-like residue that Red Eye Extreme displayed, but otherwise it's not totally unpleasant. It should be kept cold, however, as the taste it assumes when it warms up is quite sickening. At least it only tastes this way when it's warm, though. Most energy drinks taste like shredded lawn from the get-go.