Continuing a very old series of comic book back cover adverts, here's one of my favourites: He's The Power Lord.
What's a Power Lord? I have no idea. I've never heard of them. I can surmise, though, based on what I see before me.
A Power Lord appears to be a man with the face of Bruce Campbell, who mutates (with considerable pain, judging by the stop-motion throes he appears to be flailing through) into a red and blue man with a Cardassian forehead and massive scratches from what I assume to be a lion. Or a tiger. Or perhaps a liger, even.
There seem to be a bunch of Power Lords. One of them is a bandy-legged dinosaur. Another appears to be the inspiration for the grunts from Halo.
In reality (or rather, after having done some research), I can tell you that the Power Lords were an action figure range (really?) from 1983, and the dude pictured above is Lord Adam Power. He carries the Power Jewel (ostensibly the rock wedged in his forehead) and a laser rifle.
The others have amazingly embarrasing names, from "Disguyzor: The Deadly Deceiver" to "Ggripptogg", who lacks a byline, but I believe if he had one, it would be "the spelling error".
Here's the Wikipedia article, so you can read up on the Power Lords, Adam, Disguyzor, Ggripptogg and my personal favourite: Drrench, from the planet Frigidor.
The '80s were awesome. You really can't make this crap up.
Follow up: jesus christ they're releasing new ones