Exotic, uh, gum: 5 Adamantium

And now for something completely different: 5 Adamantium gum. Here's a follow-up to my previous article about V Graphite, the tie-in with the The Wolverine film, which is due to be released within a week or so.

I realise this isn't a beverage. I'm sorry. You'll survive. Deep breaths.

So many incomprehensible thoughts come to mind when one is presented with a chewing gum named after a superhero's fingernails.

This is Wrigley's 5 gum in Adamantium flavour with the byline "A rush of citrus".

I've often wondered if the creators of 5 gum took their marketing strategy from Lynx/Axe deodorant, in that they've branded the product with a slick, mostly black design and chosen totally non-descriptive flavour names. I realise trends are made to be bucked, but there's something to be said for giving your customers some idea of what they're paying for. (Particularly as neither the gum nor the deodorant are cheap products.)

The package design is cool, but it's got a head start considering the established design is already really neat. This one is silver.

The gum itself is wrapped in silver foil embossed with the 5 logo. The gum itself is yellowish beige.

Beware the pear.

When 5 was originally released back in 2009, Wrigley took the unique (and admittedly quite gimmicky) stance of leaving the flavours a total mystery. Nothing was printed on the wrapping, and the names of each flavour were deliberately cryptic. Unfortunately (or perhaps fortunately), the flavours are now printed on the outer plastic wrap. This one is "A rush of citrus", the "rush" being the addition of pear. I had no idea pear was considered a speedy fruit.

Based on a five minute perusal of the Wikipedia page for 5 gum, it strikes me that 5 Adamantium is quite likely a rebranding of 5 Evolution, a citrus and pear flavoured variation released in Europe, but not Australia.

It tastes like a fruity chewing gum. Nothing amazing to report. It doesn't taste like Hugh Jackman (unless Mr. Jackman has a flavour akin to artificial lemon sorbet with a pear in it).

The flavour lasts a remarkable length of time, but I believe that's a staple of all of the 5 gum range.

What can I say, it's alright. It's not remarkable. It's....alright.

Other things I've learned today: I had no idea that Schmackos are made by the same company that makes Mars Bars. (And 5 gum.) Something new. Every day.

Exotic beverage: V Graphite

Graphite! Update, July 12, 2013: I'm getting loads of hits on this article (by loads I mean literally tens), so I'm going to put the killer question up front for those who're asking:

What does V Graphite taste like? It tastes like spectacularly artificial chocolate.

Now, back to the original article:

This energy drink is a tie-in with The Wolverine, which opens in July, 2013. I found a review on Lifehacker which claims the drink has a similar flavour to Mother, which I'm afraid has tainted my opinion of the drink before I've even tried it. I'm pleased to report, though, that I don't agree with this assessment.

The Lifehacker comments address an obvious question: Why "Graphite" and not "Adamantium" if this is a tie-in with The Wolverine? Logical answers are provided: Graphite was an existing flavour in New Zealand, newly introduced to Australia. Also, 5 gum has already staked claim to an adamantium flavour.

The can art is cool, but nothing outrageous. Wolverine appears in black and white. The "V" logo floats over a red patch. I guess they would have had to tread carefully, and would not have been able to include the usual torn slashes from Wolverine's claws, as they'd look a lot like to logo for Monster Energy.

The bizarre ingredient in this drink is and extract from the maca root (lepidium meyenii), which you can read about in tedious detail on Wikipedia. Among its more outrageous claims to fame, maca has been known to create and/or worsen goiters (don't click on that if you're eating), and to act as male aphrodisiac. I've seen female aphrodisiacs in energy drinks (Naughty Girl), and a generic aphrodisiac in Red Eye Passion (not yet reviewed, but it tastes like champagne).

The drink is brown. It's not as dark as cola, and it's a warmer brown than you'd expect. It's kind of like tea. It's well carbonated.

It tastes like chocolate. At least, it tastes like chocolate in the sense that the Lynx/Axe Dark Temptation body spray smells like chocolate. It's a totally artificial-tasting flavour. It's fifty percent really cheap chocolate (the powdery white kind), and fifty percent as though someone was given the job of simulating the flavour of chocolate from a barrage of completely unrelated chemicals. All told, though, it's quite palatable. Unlike V Black, which is supposed to be coffee-based but tastes largely like arse, V Graphite seems to be a fairly pleasant drink.

Oh, and it's had no effect on my libido thus far. Sorry.