Monster is one of the pack leaders in energy drinks, up there with Rockstar and Red Bull, and in Australia, with V and Mother.
It's in a huge can, and it has a sense of humour. All other points aside, this usually doesn't bode well for an energy drink. Adorning the starboard side of the can are the "5 good reasons to make a Monster Energy Drink". They are, as follows:
- We tried to make a relaxation drink, but everyone just fell asleep.
- Unlike liquor, there's no background check.
- It makes your urine go really cool colours.
- It doesn't claim to be good for you.
- Because size really does count.
It's yellow. Similar to beer. And similar to most energy drinks. Mmm, yellow.
It smells strangely inoffensive! It's vaguely reminiscent of Red Bull, but without the overwhelming stench of bile. It's similar to Red Eye Plus, but not as dairy-ish. So far, so good with this one!
Of all the drinks I've had lined up, waiting to try, this one made me most hesitant. Partially because it's sold in a huge can with a screaming man on it. Partially because I bought it in Newtown, Sydney. Partially because it's the only energy drink I've encountered so far to feature the word "urine" on the can. However, I'm disappointed. It tastes quite nice. It's by far more pleasant than Red Bull, my trusty energy drink benchmark, and it actually justifies the oversized dimensions of its can by being entirely drinkable.
There's also very little chemical aftertaste. Even the flavour of b-vitamins, the bane of all energy drink belches, is not present. There's a slight hint of fruitiness, but overall it's not unpleasant in any way.
I'm stunned. I totally expected a horrible, horrible drink. However, it's a pleasant, oversized drink that's completely drinkable.